This post will look into another interesting topic. Hmm… first of all, are you thinking what all I am finding on a recruitment consultants blog? I am using this space not only for job postings, recruitment insights but for putting my views towards some general business problems or topics.
Today let’s look into what is winning technology and what is best technology along with looking into the question whether both would necessarily be the same or not.
A Winning Technolgy could be defined in several ways e.g getting more customer base, getting more revenue (may be with less user base) or providing an innovative solution for a business problem i.e. it is always context dependent.
Best technology generally refers more towards innovative solutions, some times using complex algorithms to provide a solution or in plain terms using present best techniques.
The different lies in hitting the bulls eye. Does the technology able to align with people mindset or able to attract the same. Is it not hitting the product or just surrounding it i.e. are your customers really finding the product they are looking for directly.
One example I would like to give here, though the name is biggie, is Google’s home page. Before it came to arena, the era of imagy, Flashy websites and website with too much of information (sometimes distraction for customer) was present. What it did was to come up with a plain home on white backgroud providing just the product (search box) in front of user and see what has happend today with other competitors and lots of websites who have moved or are moving towards getting the website simple.
Here putting up a simple website was not the best technology you can say but was\is the winning one for sure. Getting into shoes of your customer becomes critical requirement for your product hence. A product which is thought from the perspective of customers and catching their pulse then it would be the winning. Best technology could be subset of winning technology.
Put in your thoughts and views too on this.
bye for now.
drop an email to me at hr@kshitijconsultants.com
Filed under: Consultancy | Tagged: best technology, consultants, hit business, technology, winning, winning technology
